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Due Date: October 22, 4pm
We all hope for that “Big Idea.” I believe that the only way to get there is to go through a lot of bad ideas first. A lot of times my first idea is the best, but without the others I wouldn’t have known.
ReplyDeleteI have always been a fan of visual metaphors in advertisements. To me they show intelligence when done correctly. Because to do a good visual metaphor ad it must be smart, funny and provocative. I really like the visual metaphor of the snail and the turtle. Both the image rendered and the way it is rendered is slow and tedious. The more clever the ad the better it sells. If you make the viewer feel smart they are more likely to buy your product.
I really like the drum ad. I have some friends that play and there are books and things all over there house that have been beaten by drum sticks. Just like you can always tells a smokers car buy the burns on the rubber of the driver window. Using life experiences is a great way to connect to your audience and make them feel connected to you. To create these ads the person must really understand the audience he is selling to. Being a hardcore gamer I could do some great ads geared towards gamers just based on all the small things I know about the subject.
It’s funny I saw and ad for something the other day for a toy I haven’t seen since i was a kid. After 15 years they are still using the same ad and I still remember it. It’s almost scary how we remember something so simple as an ad. My friend that did the music for my PSA sampled the ad for the old toy the “crossfire.” I cracked up when I heard him sing it and I still remember the ads.
The “Big Idea” in this article is, in my opinion, just an illusion. There is no “Big Idea” that is going to get you fame, riches, and women with just one idea. I think they way you go about creating the idea is the key to success. As the article explains the way you present your idea is the most important aspect. It is not that idea that counts, because not everyone can relate to your ad about owning a mansion, but every one can relate to living in a space and calling it home, it is more the relationship between viewer, ad, and product.
ReplyDeleteI felt like the ad that most encompassed all of the different types of visual tools used to communicate was the one showing the fish that was meant to raise awareness for childhood asthma. I feel like the visual metaphor of the fish out of water raises emotional reactions out of all viewers. The child’s quote helps the ad creator play on the relationship to children the viewer might have, whether it is being a child, having a child, or knowing someone with one. The creators of this ad also threw in the eccentric point of view by putting the fish outside of water, an element that is unusual for us to see. The success of this ad lies in the way it can relate to a large group of viewers in any age bracket.
What I found most interesting about this article was the examples of combinations of visual tools. You can have a comparison of two competing companies in an ad and at the same time still employ the life experience tool by saying in the ad “don’t you remember when…” The article is a successful explanation of the tools you can use in an Ad to create a well working and well-remembered advertisement.
Alyssa Ficks
ReplyDelete"Big Idea"
In the article the "Big Idea," I find it made me look at things I never thought to use. I knew about visual metaphors and analogy's that were being used in commercials and magazine ads. However, I just never truly thought of it for myself. I feel that using metaphors or life experiences is a wonderful idea, but the reason I never though of it in a way to use for my own work was because they were so well inserted into a advertisement that I saw as an everyday thing.
The one ad that really appealed to me was the chocolate bunnies and the helmet. Two things that have nothing to do with each other, and yet they tell in a matter of seconds that be safe and wear a helmet.
I also liked the information about comparisons. It made me think about Pepsi and Cola the most. It reminded me of a movie I saw, where all the people couldn't tell a lie. In one of the scenes a bus drives by and on it says "Drink Pepsi, when cokes not there" It was the funniest ad I've ever seen.
Mainly I enjoyed the article because it gave insight on visual references. How to think and create with perspectives of different people, things, aliens, and what-not.
“The Big Idea”
ReplyDeleteIn the article the first main thing that popped out at me was how I did not realize that so many ads use Metaphor, after reading the definition and looking at a few examples I realized that most of my favorite, or memorable ads where in fact all metaphor ads. Also most of the ads the author used for exaggeration could also fall under the category of funny, or humor. My ad I am doing would fall under the Facts category because the majority of the content are quotable researchable and verifiable. The sexual suggestive ad toward the end I feel is the strongest on the page in the way it makes the viewer really want to stay and look at the image. I spent a good ten minutes looking at how the situation was not sexual at all but it was all camera angle. Even though the image doesn’t advertize the product very well, it makes the viewer “stick” and eventually question what is being sold there.
Over all I think in future reading the images need to be in color and in high resolution. I found it very helpful in zoom-in in to see parts of the add that the text referenced. And it is nice to have everything in the context that the designer intended.