Tuesday, October 30, 2012
MemFix
https://www.facebook.com/pages/MemFix/409521839114045?ref=nf
A series of community events designed to rethink and activate streets, vacant storefronts and test drive new neighborhoods in Memphis.
Vendors of artisan crafts and locally produced goods are needed for MEMFIX: Cleveland Street, a community-driven effort to imagine a new Cleveland Street, inject neighborhood vitality into the Crosstown area, temporarily activate the street and show what is possible in the neighborhood.
Applications are due by September 30, and the event will take place November 10, 2012.
A series of community events designed to rethink and activate streets, vacant storefronts and test drive new neighborhoods in Memphis.
Vendors of artisan crafts and locally produced goods are needed for MEMFIX: Cleveland Street, a community-driven effort to imagine a new Cleveland Street, inject neighborhood vitality into the Crosstown area, temporarily activate the street and show what is possible in the neighborhood.
Applications are due by September 30, and the event will take place November 10, 2012.
Urbanized Film
http://urbanizedfilm.com/
Urbanized is a feature-length documentary about the design of cities, which looks at the issues and strategies behind urban design and features some of the world’s foremost architects, planners, policymakers, builders, and thinkers. Over half the world’s population now lives in an urban area, and 75% will call a city home by 2050. But while some cities are experiencing explosive growth, others are shrinking. The challenges of balancing housing, mobility, public space, civic engagement, economic development, and environmental policy are fast becoming universal concerns. Yet much of the dialogue on these issues is disconnected from the public domain.
Urbanized is a feature-length documentary about the design of cities, which looks at the issues and strategies behind urban design and features some of the world’s foremost architects, planners, policymakers, builders, and thinkers. Over half the world’s population now lives in an urban area, and 75% will call a city home by 2050. But while some cities are experiencing explosive growth, others are shrinking. The challenges of balancing housing, mobility, public space, civic engagement, economic development, and environmental policy are fast becoming universal concerns. Yet much of the dialogue on these issues is disconnected from the public domain.
Monday, October 29, 2012
Tactical Urbanism in Memphis
What is Tactical Urbanism
http://tacticalurbanismsalon.com/
The Secret Sculpture Garden: http://www.ssgmemphis.com/
http://www.kickstarter.com/projects/tdurgin/the-secret-sculpture-garden
A New face for an Old Broad: http://vimeo.com/22106488
http://tacticalurbanismsalon.com/
The Secret Sculpture Garden: http://www.ssgmemphis.com/
http://www.kickstarter.com/projects/tdurgin/the-secret-sculpture-garden
A New face for an Old Broad: http://vimeo.com/22106488
Meta-Advertising
Article link: http://ezinearticles.com/?Meta-Advertising&id=428043
Written by: Ivy Hastings
It's amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results.
Advertising has now advertising has literally become destination content.
Consider this. Last night I was watching television and I saw an advertisement advertising an advertisement. I'm not kidding. It was an ad for Career Builder notifying viewers to tune into watch the new ad campaign for Career Builder that will be aired on the Super Bowl. The ads have become so popular that the agency is actually promoting the campaign as if it were a feature. Is this the beginning of a new genre called Meta Advertising?
Other advertisers have embraced user generated content. There are numerous contests for users to create the next campaign for products including Sony, Toyota, and L'Oreal. The contests have resulted in thousands and thousands of entries. Now everyone has the ability to become a producer, writer, and actor, why not harness all this free creative talent?
But does this mean the end of the ad agency creatives? Probably not, but in the case of user-generated advertising, ad agencies will have to give up creative control. More and more marketers should embrace this trend as the landscape changes. User-generated content means more options, less agency spending, and advertising that actually appeals to your target audience.
As more advertising becomes destination content, the lines between advertising and content will be even more blurred and we'll be seeing many more ads about ads.
Article Source: http://EzineArticles.com/428043
Written by: Ivy Hastings
It's amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results.
Advertising has now advertising has literally become destination content.
Consider this. Last night I was watching television and I saw an advertisement advertising an advertisement. I'm not kidding. It was an ad for Career Builder notifying viewers to tune into watch the new ad campaign for Career Builder that will be aired on the Super Bowl. The ads have become so popular that the agency is actually promoting the campaign as if it were a feature. Is this the beginning of a new genre called Meta Advertising?
Other advertisers have embraced user generated content. There are numerous contests for users to create the next campaign for products including Sony, Toyota, and L'Oreal. The contests have resulted in thousands and thousands of entries. Now everyone has the ability to become a producer, writer, and actor, why not harness all this free creative talent?
But does this mean the end of the ad agency creatives? Probably not, but in the case of user-generated advertising, ad agencies will have to give up creative control. More and more marketers should embrace this trend as the landscape changes. User-generated content means more options, less agency spending, and advertising that actually appeals to your target audience.
As more advertising becomes destination content, the lines between advertising and content will be even more blurred and we'll be seeing many more ads about ads.
Article Source: http://EzineArticles.com/428043
Some artists and designers that are doing amazing work to reimagine their communities
How can design / art revitalize neglected communities?
Candy Chang: http://candychang.com/
New Orleans, LA
Detroit, MI
http://www.heidelberg.org/
The Highline Project
NY, NY
http://www.thehighline.org/
Signs of Social Change
Atlanta, GA
http://urbanartatlanta.com/
I-75 Project
http://www.funism.com/art/I75project.html
Candy Chang: http://candychang.com/
New Orleans, LA
- https://neighborland.com/
- http://candychang.com/before-i-die-in-nola/
- http://candychang.com/looking-for-love-again/
- http://candychang.com/i-wish-this-was/
Detroit, MI
http://www.heidelberg.org/
The Highline Project
NY, NY
http://www.thehighline.org/
Signs of Social Change
Atlanta, GA
http://urbanartatlanta.com/
I-75 Project
http://www.funism.com/art/I75project.html
Shake it up Parkinsons
http://www.shakeitup.org.au - This thought provoking campaign has a sole purpose to increase awareness into Parkinson's disease. Sydney cafe's were thrown off balance to highlight the fact that Parkinson's affects everyone.
Over 1,000 wooden wedges (the kind you use to hold a door open) were produced with a message printed clearly on each side. One side of the wedge showed the title of the campaign, "It's more than just the shakes." When flipped over, the printed copy read, "Thirty Australians are diagnosed with Parkinson's disease every day. But thousands more are affected.
Tuesday, October 23, 2012
Roadtrip Nation
After reviewing my WIP documentary design films list, I've decided to share Roadtrip Nation with y'all today. This particular piece is interesting to me (and relevant to our class) for several reasons.
Here is some info about the project pulled from the website.
The Roadtrip Nation “epidemic” started in 2001 with “The Open Road” movie but it didn’t really tip until 2004 when PBS decided to make it a series.
Link to the 2001 original road trip: http://roadtripnation.com/watch/watch_episode.php?x=50&s=1
- Roadtrip Nation is a compilation of interviews from experts all over the country. In class, we've discussed interviewing techniques and the importance of first-hand (primary) research. This documentary is a compilation of many people's stories that help inform and guide others.
- Roadtrip Nation is a project that stemmed from recent graduates who had no flippin' clue what they wanted to do... sound familiar? Transitioning from college to "real-life" is (I can only assume) different for everyone. I remember graduating from undergrad and not really having any definitive idea of what I wanted to do. Actually, I was always jealous of those students who had it all figured out with their life plans and goals... I had what I like to call, shiny object syndrome... where I wanted to pursue everything and anything that inspired me, and I would do it for a month, and then I would start doing something else... anyways, long story short, we all have a story and a path. This documentary is about discovering the story and paths of others and reflecting on how it effectsthem.
Here is some info about the project pulled from the website.
The Roadtrip Nation “epidemic” started in 2001 with “The Open Road” movie but it didn’t really tip until 2004 when PBS decided to make it a series.
It all started with four friends and one dilemma: “what do we want to do with our lives?” Fresh out of college and unsure about the career paths in front of us, we were determined to expose ourselves to more than just the traditional life roads. We hopped in an old 1985 RV, painted it green, and hit the road to talk with 85 inspiring people from all walks of life, to find out how they came to do what they love for a living. The trip showed us that, just like the people we met on the road, we could create lives that one day we could look back on and say: ‘I stayed true to myself every step of the waySince 2001, every summer, Roadtrip Nation sends students out in their big green RVs to learn the stories of fascinating people across the country. They filme their experiences and shared them with the world on the 12-part documentary series on PBS.
Link to the 2001 original road trip: http://roadtripnation.com/watch/watch_episode.php?x=50&s=1
Monday, October 22, 2012
Neat idea to get kids involved with design
Giving Back at Halloween!
http://blog.howdesign.com/creativity/giving-back-at-halloween/?et_mid=585952&rid=230060756
http://blog.howdesign.com/creativity/giving-back-at-halloween/?et_mid=585952&rid=230060756
designed by ad agency, BBH New York |
Sunday, October 21, 2012
WIP Documentary List
This is my current WIP (work in progress) Documentary list for design & advertising. I imagine you have seen some of these - Helvetica probably being the most well-known "graphic design" documentary.
If I had my way, we would watch all of these during the duration of the class but unfortunately time doesn't allow for it. We will watch a small range of them - as for the rest, check them out when you can. They are all beneficial and inspiring in some way.
Art & Copy | 89 min | English (USA) | 2009
Genre: Documentary | Director: Doug Pray
Beautiful Losers | 90 min | English (US) | 2008
Genre: Documentary | Directors: Aaron Rose & Joshua Leonard
Helvetica | 80 min | English (UK) | 2007
Genre: Documentary | Director: Gary Hustwit
Objectified | 75 min | English (USA) | 2009
Genre: Documentary | Director: Gary Hustwit
Urbanized | 75 min | English (USA) | 2011
Genre: Documentary | Director: Gary Hustwit
Roadtrip Nation – The Open Road | 80 min | English (USA) 2001
Genre: Documentary
Lemonade | English (USA) | 2009
Genre: Documentary | Conceived by Erik Proulx, brought to you by Twitter
Milton Glaser: To Inform & Delight | 73 min | English (USA) | 2009
Genre: Documentary | Director: Wendy Keys
The September Issue (2009)
A Fly-On-The-Wall Documentary of Life at Vogue Magazine
Exit Through The Gift Shop (2010)
A Documentary That Only Banksy Could Have Made
Killing Us Softly 3: Advertising’s Image of Women
The Greatest Movie Ever Sold (2011)
Genre: Documentary | Director: Morgan Spurlock
If I had my way, we would watch all of these during the duration of the class but unfortunately time doesn't allow for it. We will watch a small range of them - as for the rest, check them out when you can. They are all beneficial and inspiring in some way.
Art & Copy | 89 min | English (USA) | 2009
Genre: Documentary | Director: Doug Pray
Beautiful Losers | 90 min | English (US) | 2008
Genre: Documentary | Directors: Aaron Rose & Joshua Leonard
Helvetica | 80 min | English (UK) | 2007
Genre: Documentary | Director: Gary Hustwit
Objectified | 75 min | English (USA) | 2009
Genre: Documentary | Director: Gary Hustwit
Urbanized | 75 min | English (USA) | 2011
Genre: Documentary | Director: Gary Hustwit
Roadtrip Nation – The Open Road | 80 min | English (USA) 2001
Genre: Documentary
Lemonade | English (USA) | 2009
Genre: Documentary | Conceived by Erik Proulx, brought to you by Twitter
Milton Glaser: To Inform & Delight | 73 min | English (USA) | 2009
Genre: Documentary | Director: Wendy Keys
The September Issue (2009)
A Fly-On-The-Wall Documentary of Life at Vogue Magazine
Exit Through The Gift Shop (2010)
A Documentary That Only Banksy Could Have Made
Killing Us Softly 3: Advertising’s Image of Women
The Greatest Movie Ever Sold (2011)
Genre: Documentary | Director: Morgan Spurlock
Off Campus Library Access
The library would like to announce that all of the library's online resources are now available remotely via the MCA labs webpage. Below are instructions.
The password will change at the beginning of every semester and the URL will be made available on the library website.
Instructions for off-campus access to library resources:
1. Go to: http://mca.edu/labs/?page_id=100
2. Type in the password: ilovethelibrary
If you have any questions, please feel free to email Leslie Holland, lholland@mca.edu, or Derrick Casey, dcasey@mca.edu.
The password will change at the beginning of every semester and the URL will be made available on the library website.
Instructions for off-campus access to library resources:
1. Go to: http://mca.edu/labs/?page_id=100
2. Type in the password: ilovethelibrary
If you have any questions, please feel free to email Leslie Holland, lholland@mca.edu, or Derrick Casey, dcasey@mca.edu.
Thursday, October 18, 2012
Internship Opportunities for Elective Credit
This looks like a great opportunity for y'all to get some real-world experience either upon graduation or as an internship. There are a lot of different opportunities available including some paid internship stuff at Combustion, Harvest, and Inferno.
Below is some information on the process (Given to me by Carrie Brooks):
You can go to our MCA website and search opportunities anytime. This info on the web will be dynamic and be updated consistently with new stuff.
MCA.edu > Student Services > Career Services > Job Manager
The password is: mcajob
Here is a link to a current list: InternshipListFall2012
_____________________________
Below is some information on the process (Given to me by Carrie Brooks):
You can go to our MCA website and search opportunities anytime. This info on the web will be dynamic and be updated consistently with new stuff.
MCA.edu > Student Services > Career Services > Job Manager
The password is: mcajob
Here is a link to a current list: InternshipListFall2012
_____________________________
Purpose
The purpose of internships at MCA is to provide
opportunities for students to work in art-related, professional work
environments under knowledgeable supervisors while they earn credit toward
their BFA degree. Internships are paid or unpaid employment for the duration of
one semester or for the summer, and students may earn 3-6 hours of elective
credit for their experience.
Eligibility
and Evaluation
Students in good standing
with a cumulative GPA of 2.60 and at least sixty credits may apply for
internships. The credit value for internships is either “0 Credit” (0 credit
option is available in the summer only), 3, or 6 hours credit. Registration for
all internship electives is required.
A student may not earn more than 3 internship credits in any one
semester and not more than 6 toward the BFA or MFA degree. Three-hour credit
Internships during the Fall and Spring semesters cost the same as any other
three-hour studio elective class. A faculty sponsor oversees each students’
internship experience, on-site supervisors evaluate students’ work at the end
of the semester, and faculty sponsors enter grades for the internship elective.
Registration
and Requirements
Students
must complete the application and registration process outlined at the bottom
of this page. Students must register and pay for all internships
through the Registrar and all paperwork must be completed by the add deadline
to add a course for the next semester.
In the summer only,
students may opt to register for
a "0 hours credit" internship elective at no cost to the student. The
“0 Hours credit” internships are similar the 3- or 6-hour credit internships in
that students opting for this kind of internship also will be overseen by a
faculty sponsor and evaluated at the end of the summer by their
site supervisors. However, students
will receive "Pass" or "No Credit" on their transcript,
rather than a grade of A, B, C, etc., based on their end of semester
evaluation. The "Pass" or "No Credit" grade will not
affect the student's GPA, but will be recorded on the transcript.
To complete an internship students must work a
minimum of 6 hours a week for 15 weeks or 90 hours per semester, the same hours
required for a 3 credit hour class, unless the internship provider requires
more time. In the summer, students must work at least 90 hours to complete an
internship. Once registered for an internship, students must let the Director
of Career Services know if they need to withdraw from the internship or can no
longer fulfill the internship requirements.
Currently, Memphis College of Art has almost 100
pre-approved internship sites. The list of internship opportunities in both
Fine Arts and Design Arts is available from the Career Services Director. The
Director of Career Services oversees the Internship Program and the Dean must
approve all internship sites.
Steps to apply and registering for MCA Internships:
Students
must complete the following steps and forms to participate an Internship
experience:
Prior
to the internship semester:
1. Internship Application (form 1) —
to be completed and turned in to the Director of Career Services during
registration for the fall, spring, or summer semesters and prior to the
interview with internship site.
2. Contact
and interview with internship site, which includes submission of resume,
portfolio, and other documents required for the site.
3.
Internship Agreement/Registration (form 2) — to be completed and signed by the
student, Faculty Sponsor, and employer and submitted to the Director of Career
Services during registration for the fall, spring, or summer semesters and
after the student has been selected for the internship.
4.
Registration – Student must register for the internship course with the registrar before the last add
date of the semester. Registration and
payment for all internship electives is required.
During
the internship semester:
5.
Student Internship Evaluation Report — to be completed by the student
and turned in to the Director of Career Services.
6.
Supervisor’s Internship Grade Evaluation— to be completed by the
Internship Supervisor (Employer) and emailed or faxed to the Director of Career
Services at least two days before grading day. The fax number is 901-272-5134.
McDonald's Reflective Billboard
Pretty clever. I think the text reflects from passing by headlights...
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