Monday, October 29, 2012

Shake it up Parkinsons


http://www.shakeitup.org.au - This thought provoking campaign has a sole purpose to increase awareness into Parkinson's disease. Sydney cafe's were thrown off balance to highlight the fact that Parkinson's affects everyone.

Over 1,000 wooden wedges (the kind you use to hold a door open) were produced with a message printed clearly on each side. One side of the wedge showed the title of the campaign, "It's more than just the shakes." When flipped over, the printed copy read, "Thirty Australians are diagnosed with Parkinson's disease every day. But thousands more are affected.

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