Monday, September 24, 2012

New advertising books in the library

How Brands Become Icons: The Principles of Cultural Branding
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The Medium is the Massage
Ogilvy on Advertising
Cutting Edge Advertising II (v. 2)
Creative Advertising, New Edition
A History of Advertising (Basic Architecture Series) - On Reserve
Advertising Today









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