The PSA Mission
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
The Ad Council is the nation’s largest producer of public service advertisements and our mission is quite simple: to address the most pressing social issues of the day. Whether it was polio in the ‘50s, racial discrimination in the ‘60s, pollution in the ‘70s, AIDS in the 80s, recycling in the ‘90s, or today’s obesity epidemic, the Ad Council’s docket has evolved to address our country’s every changing needs. Today, our campaigns address energy efficiency, internet safety, financial literacy, youth reckless driving, cyberbullying and autism awareness, to name just a few.
We have approximately 50 campaigns on our docket at any given time. The issues we address can broadly be categorized under the following topics (examples of each are included):
* Education: Lifelong Literacy, High School Drop Out Prevention
* Health: Obesity Prevention, Anti-Steroids
* Safety: Cyberbullying, Online Sexual Exploitation
* Environment: Ocean Awareness
* Community: Adoption, Fatherhood Involvement
Another way we categorize our campaigns is by target audience. For example, we have campaigns that target:
* Teens: Teen Dating Violence
* Tweens (grades 4-6): Energy Efficiency, Inspiring Invention
* Parents: Nutrition Education, Booster Seat Education
* African-American community: College Access, Stroke Awareness
* Hispanic community: Diabetes Management
* General Public: Financial Literacy, Predatory Lending
* Adoption
* Clinton Bush Haiti Fund
* Community Engagement
* Disability Awareness
* Energy Efficiency
* Fatherhood Involvement
* Foreclosure Prevention
* Haiti Disaster Relief
* Hunger Prevention
* Making Home Affordable - Foreclosure Prevention
* Mentoring
* Re-connecting Kids With Nature
* The Shelter Pet Project
* Think Before You Speak
Education Education
* College Access
* Early Childhood Development
* Financial Literacy - General Market
* GED® Achievement
* High School Dropout Prevention
* Hispanic Parental Engagement
* Lifelong Literacy
* Supporting Minority Education
Health & Safety Health & Safety
* Autism Awareness
* Booster Seat Education
* Campaign for Mental Health Recovery
* Campaign for Mental Health Recovery - Multicultural Effort
* Child Passenger Safety
* Childhood Asthma
* Drunk Driving Prevention
* Emergency Preparedness
* Emergency Preparedness - Business
* Emergency Preparedness - New York
* Fight Arthritis Pain
* Flu Prevention
* Food Safety Education
* Gulf Oil Spill Distress
* Hands-Only CPR
* Hispanic Patient Involvement
* Lead Poisoning Prevention
* Let's Move! - Parents & Caregivers
* Let's Move! - Youth
* Men's Preventive Health
* Newborn and Child Survival
* Patient Involvement
* Stroke Awareness
* Teen Dating Violence Prevention
* Teen Suicide Prevention
* Treatment Options Awareness
* Veteran Support
* Wildfire Prevention
* Youth Reckless Driving Prevention
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